I currently manage on-campus promotion of Ithaca College's Still Photography Minor.
While striving to increase enrollment in the minor program during the Fall 2025 Semester, I conceived a series of posters in my style featuring recent student work across classes of all levels in order to showcase the wide range of possibilities within the minor. I collected and selected student images, including my own work in the Selected Topics: Darkroom course, and created a unified series of posters, designed to be noticed across campus posting boards. To make the posters as visually striking as possible, I utilized a larger print size than other posters on campus (11x17 inches) which I accomplished by working with Ithaca College's in-house Center for Print Production.
In anticipation of the Center for Student Success's Majors and Minors Fair, I produced additional materials designed for live event interaction. This included both a 20x27 inch sign targeting majors of interest within the School of Communications, designed to catch the attention of students walking through the fair with its striking yellow lettering, printed and mounted onto foam board using the photo lab's large format printer and heat presses; and a new die-cut vinyl sticker, designed to engender increased feelings of belonging and community among Ithaca College Photography students, with a playful and kitschy message and tone, produced through collaboration once more with the Ithaca College Center for Print Production.
I continued to promote the Still Photography Minor by planning and executing a promotional presentation campaign. This saw me coordinating meeting times with professors across disciplines, creating an accompanying slide deck based on my previous materials plus additional student work and personal vignettes, and presenting in front of at least two-hundred students, total.
The theory behind this exercise was that my presentation was to be delivered in high-density courses taken by the First-Year and Sophomore students that I determined would be most likely to engage with the Still Photography Minor. I struck agreements with the professor for each of the following classes to give a five to ten minute presentation highlighting excellent student projects, learning outcomes and transferable skills, what assignments and concepts are engaged with in "Selected Topics" courses, and how course requirements give the freedom of choice within the minor:
- Introduction to Media Industries
- History of Film, Television, and Emerging Media, Part I
- Media Literacy and the Psychology of Inquiry
- Story: From Cave Painting to Emerging Media