DEMO: Instagram Main Feed Carousel Post
for a WVIA Story or Stories + Action Item
Instagram rewards Carousel Posts in its algorithm. Text-based posts are more common than ever and swiping through gives the viewer the feeling of learning and being productive while still urging the user toward the website for more information. On the site, their viewing data is already monitored by the WVIA team.
for a WVIA Story or Stories + Action Item
Instagram rewards Carousel Posts in its algorithm. Text-based posts are more common than ever and swiping through gives the viewer the feeling of learning and being productive while still urging the user toward the website for more information. On the site, their viewing data is already monitored by the WVIA team.
Creating Instagram posts like this gives viewers the chance to repost the most emotionally engaging stories of the day onto their Instagram Stories, which funnels viewership beyond the follower-base to the WVIA account.
DEMO: Instagram Story Post with Multiple Headlines to Tap Through
Instagram Stories are the only place that users see their friends' content regularly due to the algorithms on the app. The main feed is mostly advertisements or companies. Posting on stories presents the idea that WVIA is familiar and directly presenting an opportunity to connect to the user, like how the radio coverage of these articles benefits from a more direct, succinct, and one-on-one sounding copy.
Tapping on the link in stories is the fastest way to get an Instagram user off of Instagram and into the WVIA site or WVIA app, where their activity can be monitored for statistics.
Prioritizing the order of the stories will help retain attention across headlines. Users will like this even if it only takes the form of a bi-weekly roundup, depending on time constraints. I think it could occur with the best stories of every day in order to be ready for the post-work/pre-dinner scroll period, though! It's an easy and convenient way to access news from a site that cares about community rather than seeks to divide it.
Cover Slide gets attention...most enticing article goes last!
Example with link action step!
Other Ideas for Instagram:
- Using available audio on posts like these.
- Creating a more cohesive visual theme for the feed that can even be as simple as a border around each post that doesn't already match the theme colors.
- Pinning the top stories to the profile's feed.
Even more possibilities across other sites. Posts can urge viewers to join the newsletter as well for more information or to join the app.